Bhagvanji Sonagra is an award-winning design thinker and product designer in Rajkot, India. With a masters in Product Design from Coventry University, Sonagra’s prowess as a product designer has earned him numerous accolades, including the iF Design Award-Germany and the Gold Winner at the European Product Design Awards. The product design role is one rarely considered when thinking about great artists but Bhagvanji Sonagra’s Behance profile puts the artistry in product design on display.
In Sonagra’s postings, the viewer has the privilege of being able to see both the hand drawn artwork that he produces as well as showings of completed productions of his designs. What I find odd about his work is that I get a sense of fun when I look at his designs. They walk this really interesting line of being both 1:1 accurate depictions of their real-life counterparts and also very cartoonish/animated feeling. The way that he uses color in his designs reminds me of great animation, like the characters in your favorite nostalgia cartoons could come in carrying Sonagra’s camera or playing videogames with his sketch of a gaming controller. He includes a sketch of a welding machine, a true to life welding machine and when I look at it, I want to keep looking at it. The reds on the facings are so vibrant and so many of his sketches include incredibly effective use of lighting and glare. Every detail is interesting, even the divots in a cord on a hand mixer is appealing to me when in the hands of Bhagvanji Sonagra.
